Analyzing 5 Company Logos

FedEx: The FedEx logo may catch attention in different ways. First, the two colors catch the viewer's eyes by the contrasting colors of dark purple and bright orange, making it memorable. Once the attention is geared toward it, one will notice the hidden arrow between the E and the X. By this simple arrow, the customer gets the message that their package will be delivered from point A to B if they use FedEx's services. 

HotWheels: With the fun print of the HotWheels' logo, kids will be drawn to remember the symbol. It is fun and vibrant- meanwhile, the "hot colors" red and yellow which they use, remind you of fire which is essentially, "hot." The flame trailing off the logo also reminds you of the "hot wheels," and the rhythm that the logo moves in is sort of like a car speeding off.

Disney: The Disney logo is simple, yet effective. With Walt Disney's signature infront of Cinderella's castle, it is memorable to everyone. The handwriting of the man who started it all is outstanding from anyone else's handwriting- and people now recognize it as a "Disney font." The Castle behind his handwriting not only reminds the customers of the magic Disney has to offer, but the magic of the amusement parks which it markets for, as well.

Steak n' Shake: The simple black and white logo is given a 50's twist, which is exactly what the restaurant offers. It is just like a 50's diner, and everything about the logo, from the font, the colors, and the shape reminds you of the 1950's. Within the logo, they also market their "steakburgers" by saying "Famous for our Steakburgers," which immediately makes a hungry stomach want to go there!

Target:  Target's logo is short, sweet and to the point, since it is literally a target. The bold lines and simple colors aren't too flashy and since it is a target itself, you'll always be reminded of the store.