Dev Nestel Blog

1) What is your business?

Pretty For a Penny: We provide gently used, but stylish clothing, accessories and shoes to teenage girls and young women who cannot afford the "latest trends" at full retail price.

2) Describe your business in one sentence

We buy and sell gently used clothing for young girls.

3) Who is your target audience?

Teenage girls and young women.

4) Who are your competitors?

Plato's Closet and other thrift stores

5) What makes them better/worse than your product/service?

Although Plato's Closet is welcome to boys as well, most locations are very small. They also do not sell or buy prom dresses like we do. They only accept name brand items, but we accept any stylish clothing.

6) Do you currently have an identity? no

7) (If your answer to #6 is no, skip this question) What do you like about it and what don’t you like about it?

1) How do you want your image to be seen in two years?

In 2 years we want to be "the place to go" when girls want to go shopping. We would rather them come to us than spend far too much money at the mall. We want to be trustworthy and well known by everyone.

2) If your company was an animal, what animal would it be and why?

We would be a bunny, because they are always cute, adorable and loving; just as they hop from place to place, our stores will be hoppin' as well.

3) If your company/brand was a person, who would it be and why?

Jennifer Laurence, because she is a new actress but EVERYONE loves her. She is so down to earth but classy, and she is a wonderful actress. She seems to be "everyone's best friend," and we want to be the best store you can count on.

4) If your company/brand was an object, what would it be?

We would be a pearl necklace that ties together with a bow. Not only do we sell clothing, but we sell accessories and shoes as well. Like our store, pearls have an elegant appeal, and the bow tying it together keeps everything in place.

5) If your customer was a cartoon character, who would it be?

One of our customers may be the older sister in "Phineas and Ferb." She is a teenage girl and always wants to be stylish and pretty, and we would provide stylish and pretty clothes for very little cost.